Listen to Aditya Goel, Co-Founder at LIS and AM, and learn from him what we do in the Retail sector and how we are empowering various leading FMCG, FMED, Alco-bev and Electronic brands.
Learn from Aditya Goel, how to make the right investment decision when investing in Modern trade and how to influence sales at the point of purchase.
Investing in digital mediums can be a good option to advertise, but is it the right way to influence the buying decision of your consumers?
Investing in well-trained brand promoters, brand merchandisers, beauty advisors and demonstrators can be a better
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Every year, we see a lot of new products and brands trying to fit in the market and make their place in retail stores and on customers’ shopping lists. In the dynamic world of retail, merchandising is a powerful tool that aims to create a captivating and seamless shopping experience for customers while maximizing sales for the brands. Merchandising is a crucial tactic of product marketing and is much more than just displaying products on shelves.
Merchandising is a strategic practice of placing products on the shelves that attract eyeballs of the consumers and influence purchases at the p
Merchandising is a strategic practice of placing products on the shelves that attract eyeballs of the consumers and influence purchases at the p
Visual merchandising designs and displays products in retail to attract shoppers' attention and drive sales. This is achieved by creating a display that showcases the product's appearance, features, benefits, and uses visually appealingly. Larger companies typically have sales associates who work closely with the retail marketing team to create displays that align with the overall brand image and goals. Independent retailers can control their shows without being constrained by brand rules.
Most importantly, visual merchandising is about more than just making products look good. The idea is
Most importantly, visual merchandising is about more than just making products look good. The idea is
Effective visual merchandising is not just about creating a visually appealing brand and eye-catching displays. Presenting your product should also relate to what is essential to your customers. You need to sell customers what they want, not what they need.
Shoppers always come into stores and buy things they can't live without. Therefore, they do not need to advertise it. Instead, use this opportunity to drive customers to other products they have not seen. Are your customers looking for value for money at an affordable price? Are they looking for a sense of luxury and distinction? Are th
Shoppers always come into stores and buy things they can't live without. Therefore, they do not need to advertise it. Instead, use this opportunity to drive customers to other products they have not seen. Are your customers looking for value for money at an affordable price? Are they looking for a sense of luxury and distinction? Are th
If you own or run a business, you have a brand for that business. Branding is the process of creating a strong and positive image for your company, products, and services. It is essential to help your business stand out in the market. Branding is important because it's the first thing your audience sees. This is communicated through your logo, color scheme, and messaging.
But what is a brand promoter? A brand promoter is someone who represents your company or business in a positive light.
This helps build trust with your audience of potential customers. Ultimately, it helps bring custom
But what is a brand promoter? A brand promoter is someone who represents your company or business in a positive light.
This helps build trust with your audience of potential customers. Ultimately, it helps bring custom
Every year, we see a lot of new products and brands trying to fit in the market and make their place in retail stores and on customers’ shopping lists. In the dynamic world of retail, merchandising is a powerful tool that aims to create a captivating and seamless shopping experience for customers while maximizing sales for the brands. Merchandising is a crucial tactic of product marketing and is much more than just displaying products on shelves.
Merchandising is a strategic practice of placing products on the shelves that attract eyeballs of the consumers and influence purchases at the p
Merchandising is a strategic practice of placing products on the shelves that attract eyeballs of the consumers and influence purchases at the p