When you're ready to launch a brand promoter program with your employees, customers, influencers, and other stakeholders, follow these steps:

Define the goals of your brand promoter program. Most brand promoter programs focus on brand awareness. If your goal is brand awareness, you should measure the success of your program by tracking mentions, hashtag usage, and follower growth. If your goal is to increase sales, you can use special links or coupon codes to track your success. Other goals include entering a contest or getting people to subscribe to your blog or newsletter. Decide how to reward your promoters.

A brand promoter program is a low-cost strategy, but your promoters will appreciate some compensation, so decide in advance what that compensation will be. Employee promoters can appreciate benefits like vacation and bonuses. Other promoters can enjoy discounts on purchases and access exclusive content—access to all information, events, parties, and more. Prizes are welcome.